Suburb Booster & Digital Letterbox Targeting

Key requirements

We require three advertisements - two ads that will appear on desktop computers/tablets and another ad for mobile.

We recommend that you have one advertising message, however you can have up to five creative executions on rotation per campaign.

1. Desktop Banner Ad 640x360 pixels

The Banner ad is a high impact format that appears in-between listings in-search on desktop/tablet. The ad is a 640x360 banner that can be designed completely to your preference and to match your brand specifications.

Desktop view

2. Desktop Banner Ad 300x600 pixels

The Banner ad appears on the right-hand side of search pages and across ‘My Trade Me’ pages including the watchlist. The ad is a 300x600 Halfpage Banner that can be designed completely to your preference and to match your brand specifications.

Desktop view

3. Mobile Banner Ad 300x250 pixels

The mobile ad appears in-between listings in-search and across other pages including the homepage & watchlist on mobile devices. The ad is a 300x250 banner that can be designed completely to your preference and to match your brand specifications.

Mobile view

*Product mock-up/s indicative and subject to change.

Optional: Desktop Video Ad

The Video ad is a highly engaging format that captures your audience’s attention. It appears within search results in-between listings.

Video is supplementary to the banner ads. In cases where the video cannot be displayed, the banner ad will show in its place.

Full Specifications

2x Desktop/Tablet Banner Ads

Banner 1 - Large Banner: Image dimensions: 640x360 pixels (width x height)
Banner 2 - Halfpage Banner: Image dimensions: 300x600 pixels (width x height)
File size: 120kb or less
File format: PNG, JPG or GIF
Animation: accepted

Mobile Banner Ad

Image dimensions: 300x250 pixels (width x height)
File size: 80kb or less
File format: PNG, JPG or GIF
Animation: accepted

Video Ad (optional extra)

Video dimensions: 640x360 (16:9 ratio)
File size: 64 MB or less
File format: MP4
Duration: 30 seconds or less
Audio level: -18 LKFS
Recommended bitrate: 3000 kbps (video) and 128 kbps (audio)

Video auto plays with sound off. Sound is user-initiated.

Please supply:

Larger Banner ad image (640x360 pixels - 120kb or less)
Halfpage Banner ad image (300x600 pixels - 120kb or less)
Mobile Banner ad image (300x250 pixels - 80kb or less)
1x video file (optional extra)

Please email all assets to advertisingenquiry@trademe.co.nz

Important notes

You may supply up to a maximum of 5 creative executions to run on rotation per campaign.
Assets must be received 7 days before the start of the campaign for testing and loading, failure to do so may result in your campaign not starting on time.

For any further questions, please contact advertisingenquiry@trademe.co.nz.

Please refer to our full Advertising terms and conditions