Advertisers advice
Email Ad Banner - Motors and Marketplace
The email ad placement is available for Motors and Markeplace.
Specifications
- Banner Image (Desktop):
- Dimensions: 1200px x 288px
- Format: JPG
- File size: < 100 KB
- Banner Image (Mobile):
- Dimensions: 640px x 560px
- Format: JPG
- File size: < 100 KB
- Destination URL (landing page must be brand-safe and relevant)
- Fallback text copy: (for accessibility and fallback support where images may not load)
- Headline
- Max 30 characters, sentence case
- Secondary Copy (optional)
- Max 50 characters, sentence case
- Keep concise and scannable
- CTA Button Text
- Max 20 characters
- Use clear actions like “Get a quote” or “Compare plans”
- Avoid generic or ambiguous phrasing like “Click here”
- Headline
Example placement
Email Ad Banner Guidelines
- Do not mimic Trade Me branding or interface components
- Creative should feel trustworthy and brand-safe – no hard-sell language or misleading CTAs. E.g. “Act now or miss out” or “Hurry! Best price ever!”
- The final creative must be submitted at least 7 working days before the intended send, and we reserve the right to request revisions or reject creative that doesn’t meet our standards
- No creative swap-outs during the campaign period
- We can only run one version of Creative.
Checklist
Please supply:
Important notes:
- The final creative must be submitted at least 7 working days before the intended send date
- Please ensure the creative is not mimicking Trade Me UI or listings and meets the guidelines
- Please note, we do not provide impression tracking for Newsletters


