Advertisers advice

Email Ad Banner - Motors and Marketplace

The email ad placement is available for Motors and Markeplace.

Specifications

  • Banner Image (Desktop):
    • Dimensions: 1200px x 288px
    • Format: JPG
    • File size: < 100 KB


  • Banner Image (Mobile):
    • Dimensions: 640px x 560px
    • Format: JPG
    • File size: < 100 KB

 

  • Destination URL (landing page must be brand-safe and relevant)

 

  • Fallback text copy: (for accessibility and fallback support where images may not load)
    • Headline 
      • Max 30 characters, sentence case
    • Secondary Copy (optional)
      • Max 50 characters, sentence case
      • Keep concise and scannable
    • CTA Button Text
      • Max 20 characters
      • Use clear actions like “Get a quote” or “Compare plans”
      • Avoid generic or ambiguous phrasing like “Click here”

 

 

 

 

 

 

 

 

Example placement

Email Ad Banner Guidelines

  • Do not mimic Trade Me branding or interface components
  • Creative should feel trustworthy and brand-safe – no hard-sell language or misleading CTAs. E.g. “Act now or miss out” or “Hurry! Best price ever!”
  • The final creative must be submitted at least 7 working days before the intended send, and we reserve the right to request revisions or reject creative that doesn’t meet our standards
  • No creative swap-outs during the campaign period
  • We can only run one version of Creative.

Checklist

Please supply:

  • 2 x Banners - Desktop and mobile versions (1200x288px and 640x560px - JPG and under 100 KB)
  • Destination URL (landing page must be brand-safe and relevant)
  • Fallback text copy
  • Please send these to support@trademeaudience.zendesk.com - at least 7 working days before the intended send date

 

Important notes:

  • The final creative must be submitted at least 7 working days before the intended send date
  • Please ensure the creative is not mimicking Trade Me UI or listings and meets the guidelines
  • Please note, we do not provide impression tracking for Newsletters