Consider what URL you would like your ads to link through to, users have clicked on your ad because they’re interested in the content or what you have to offer them so it's important that your ads link through to the most relevant landing page.

If your ad is promoting recently sold properties, ensure your ad links through to your recently sold listings. If you’re promoting free appraisals, link your ad through to an appraisal request form. If you have a standard agent branding ad running, link through to your agent page so they can learn more about you. We can even link your ads directly to your agent page on Trade Me so they can be directed straight to your listings.

Reminder: It’s important to remember that while you can optimise your ads to increase click through rate, it is generally an unreliable indicator on how well your Suburb Ownership ads are performing. Because this is an ownership product - you are reaching all users searching for this suburb and it may take quite a few views before a user is ready to click on your ad or reach out to you. Users who are searching for property in your area may be at completely different stages of their buying or selling journey so may not be ready to interact with your ads. The most important part of this product is that you maintain a high share of voice while advertising in this area and that you are top of mind when vendors or buyers are ready to reach out.

Suburb Ownership - What performs best?

Converting clicks into leads