Feature article

Watchlist Activator

Watchlist Activator: Convert watchers into buyers. Send discounted offers/add-ons to users watching your vehicle.

Product mockups are indicative only, and may be subject to change

What are Watchlist Offers?

Watchlist Offer is a powerful conversion tool that allows you to send discounted price offers or extra add-ons directly to users who have watchlisted your vehicle.

Instead of waiting for a customer to walk into the showroom or send an inquiry, you can now take the first step. When a potential buyer adds your vehicle to their Watchlist, they are signalling high intent. This feature lets you nudge them across the finish line with a limited-time incentive.

How does this work?

Step 1: Locate your opportunity

Log into Dealer Base and navigate to the Offers tab.
Beside each listing, you will now see a "Create" button. This button will appear for any active listing. The number of watchlisters will be displayed to help you identify your most popular stock.

Step 2: Craft your offer

Click the "Create" button. A pop-up window will appear for you to craft your offer.
You can choose to send either a dollar off discount or offer an additional extra.
Input your discount or additional extra. If you chose to offer an additional extra you will have up to 50 characters to do this.
Remember: Your offer will be sent directly to everyone who has watchlisted the vehicle and you will not be able to edit or delete it. Make it count!

Step 3: Send Your Offer

Once you are happy with your message, simply click the "Send offer" button.
That's it! Your offer will be sent as an email to all watchlisters.

Best Practices: Tips for a Great Offer

The best offers provide genuine value, are professional, and relate to the specific vehicle.

Do not

Include any website links, email addresses, or phone numbers in your message. The goal is to drive buyers to the enquiry button on your listing.
Send excessive offers. This is a special tool, not a bulk-messenger. Misuse may result in your access being restricted.
Create misleading offers. All promotions must be honoured as described.

Here are some ideas:

Offer type	Example	Why it works
Discount	$999 off	Gets high intent watchlisters into the dealership and over the line
Additional extra	Free WOF and a full tank of petrol.	Gets high intent watchlisters into the dealership and over the line

Who can send Watchlist Offers?

Speak to your client manager about which packages offer watchlist offers