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Top tips to appear on Meta dynamic ads

Follow our top tips when creating listings optimised to appear on our Meta dynamic ads.

Last updated: 16 May 2024


In addition to Google Shopping, Meta dynamic ads are another added value opportunity for promotion for qualifying sellers where we advertise your products to entice people to visit your store. Utilising Meta dynamic ads gives your products an opportunity to be shown to over 80% of New Zealand's population according to NapoleonCat's stats.

Similar to Google Shopping, having a high product data quality is key to qualify for Meta dynamic ads and in turn, driving sales. The platform has some requirements to adhere to, which then gives your products the best chance of appearing.

Follow our top tips when creating listings optimised to appear on Meta:

  • Ensure the brand attribute is populated. Meta will not show the product if it has no brand value added.
  • Having a high product data quality is key to drive sales.
  • Remove logos, text and any promotional content from all images.
  • Images should be a good resolution (500x500 - 800x800 is recommended) and png or jpg format.

With the requirements being very similar to Google Shopping - consult our Google Shopping guide for more information.