Feature article
Top 10 Searched: These were the most searched for cars on Trade Me in September.
Kiwis are searching for practical utes and SUVs, but also dream of performance cars like the Evo and RX-7.
7 October 2025

As the days get longer and the promise of summer road trips hangs in the air, thousands of Kiwi have been busy planning their next adventure. September's search data reveals a nation torn between rugged practicality and pure, unadulterated fun.
From legendary off-roaders to iconic Japanese sports cars, this month’s list is a mix of the vehicles we need for the daily grind and the ones we dream of for the weekend. Here are the 10 most searched-for cars on Trade Me last month.
1. Toyota Hilux
Continuing its reign from August, was there ever any doubt the Hilux would be number one? As Kiwis gear up for a summer of projects, DIY, and adventures, the ‘unbreakable’ ute is clearly front of mind. It’s the undisputed king of the worksite, the farm, and hooking up the boat for a day on the water.
2. Ford Ranger
Nipping at the Hilux’s heels is its eternal rival, the Ford Ranger. Blending tough-as-nails utility with car-like comfort, the Ranger has cemented its place as the go-to ute for those who need a workhorse that can also handle the family holiday road trip in style.
3. Mitsubishi Lancer Evolution
Here’s where the list gets interesting. The Lancer Evo, a turbocharged, all-wheel-drive rally legend, proves that plenty of us are looking for a thrill. With summer track days and spirited drives on the horizon, the hunt for a clean Evo is always on.
4. Mazda RX-7
Another icon. The sleek profile and unique sound of the Mazda RX-7’s rotary engine have made it a JDM (Japanese Domestic Market) legend. It's a dream project car for many, representing a golden era of automotive design that’s perfect for a Sunday cruise.
5. Ford Mustang
From Japanese legends to American muscle. The Ford Mustang offers a V8 rumble and iconic style that’s hard to ignore. It’s the classic choice for anyone wanting to turn heads and enjoy the soundtrack of summer.
6. Toyota Land Cruiser
For those whose adventures take them far off the beaten track, the Toyota Land Cruiser is the ultimate tool for the job. Its legendary toughness and off-road capability make it the undisputed king of the back country, ready for any summer expedition.
7. Toyota Prado
Offering a slightly more city-friendly package than its larger sibling, the Prado strikes the perfect balance for many families. It has the space and credibility to tackle the trails, while still being comfortable enough for the post-beach run to the dairy.
8. Toyota RAV4
The vehicle that kick-started the SUV craze continues to be a massive favourite. With modern examples offering sharp looks and impressive hybrid efficiency, the RAV4 is the sensible, practical choice for countless Kiwi households planning their summer getaway.
9. Mazda CX-5
Style and substance. The Mazda CX-5 combines a premium feel with everyday practicality, making it a hugely popular option. It’s the perfect SUV for those who want to stand out from the crowd on a weekend trip away.
10. Toyota Corolla
Rounding out our list is the ever-present, ultra-reliable Toyota Corolla. For decades, it has been the go-to answer for affordable and dependable transport. It may not be the most exotic car on our list, but its presence proves that value and peace of mind never go out of style.
A Tale of Two Garages
September’s top 10 paints a fair picture of the Kiwi driver: practical, but with a cheeky wild side. On one hand, we have the tough utes and versatile SUVs that power our work and family lives. On the other, we have the dream machines – the rally icons and muscle cars that promise excitement and fun. It’s a list that perfectly captures the needs and dreams of drivers across Aotearoa, ready for whatever the summer road ahead brings.
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