New Platinum Assist Rate
Unlock fairer marketing rates from 1 Dec 2024
We’re excited to introduce Platinum Assist, new rate for marketing lower-value properties in the Residential for Sale and New Homes category, available only to Trade Me Property Platinum Partners*.
We know your portfolio includes a diverse range of properties—one size doesn’t fit all.
For example, a 1-bedroom apartment with an expected sale price of $700,000 or less shouldn’t have the same marketing cost as a 3-bedroom house priced at $900,000 in the same area.
More affordable marketing options
Lower-value properties, like 1-bedroom apartments, could soon have a marketing option that aligns more closely with their value with the new Platinum Assist rate*.
How it works
Starting 1 December 2024, our new pricing structure will reduce marketing rates for properties with an Expected Sale Price (ESP) at or below the Platinum Assist threshold for your office’s zone. This ensures marketing costs are better aligned with their vendor’s property value.
Here’s an example for an office in Zone 1:
Zone 1: Properties with an ESP up to $700,000 qualify for the Platinum Assist Rate.
Thresholds for other office zones:
- Zone 2: Properties with an ESP up to $550,000 qualify for the Platinum Assist Rate.
- Zones 3 & 4: Properties with an ESP up to $400,000 qualify for the Platinum Assist Rate.
Key benefits
How to determine the rate your vendor will pay as a Platinum Partner
The Expected Sale Price (ESP) is key to ensuring your vendors pay the right marketing rates. With Platinum Assist, pricing is fairer for lower-value properties, based on the ESP you set and the Platinum Assist threshold applicable for your office’s pricing zone. Curious how the ESP affects your listings? Check out our detailed guide.
Access your new Platinum Assist rate
Your updated rate cards will be available in OneHub in October. These rate cards will show exactly what you'll be charging your vendor as a Platinum Partner. Look out for an email in your inbox on 31 October 2024 with access instructions.
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Customisable package collateral coming soon
We’ve developed dynamic package collateral that dynamically updates with pricing based on the property’s ESP and your office's zone. While the tool will be live in December 2024, you can get a sneak peek now!
Important dates & next steps
Still have questions? Contact your account manager or our friendly customer support team.
Ready to unlock Platinum Assist with a Platinum Partnership upgrade?
Contact us today, and we’ll help you get started.
Source:
*The Platinum Assist rate is available exclusively to Platinum Partners on Trade Me Property for the Residential for Sale and New Homes category where the expected sale price for the property is: for offices in Zone 1: $700,000 or less; for offices in Zone 2: $550,000 or less; for properties in Zones 3 & 4: $400,000 or less.
