Feature article
56% of buyers are ready to move this winter. Sellers just don't know it.
What the latest data reveals about the gap between buyer intent and seller confidence.
AI summary
A significant perception gap defines the winter property market: 56% of buyers are ready to move, but only 24% of sellers are listing due to price concerns.
This creates a key opportunity for sellers. Listing now means less competition for motivated buyers who are actively searching despite cost-of-living pressures.
To attract them, listings should highlight:
- Suburb vibe and community
- Walkability to amenities
- Specifics on heating and insulation
A detailed online listing is vital, as buyers often revisit it after an open home before making their final decision.
Sellers are spooked. Buyers are pragmatic.
The mood shift worth paying attention to
What buyers are actually searching for this winter
Your open home isn't the end of the process
Author
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