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How a $23 million Lotto jackpot influences Kiwi search behaviour on Trade Me Property
Trade Me data reveals Kiwi engage in luxury window-shopping when Lotto jackpots
AI summary
When a large Lotto jackpot is available, Kiwis engage in luxury window-shopping on Trade Me Property. Ahead of a recent $23 million draw, user behaviour shifted from practical searches to aspirational browsing.
Data shows searches for properties over $10 million surged over 40%, while watchlist adds for these homes skyrocketed by over 200%. Aspirational keywords like "waterfront" spiked as users actively shortlisted dream homes, highlighting a clear trend of pre-win property planning.
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