Explore
How a $23 million Lotto jackpot influences Kiwi search behaviour on Trade Me Property
Trade Me data reveals Kiwi engage in luxury window-shopping when Lotto jackpots
AI summary
When Lotto Powerball jackpots exceed $20 million, Kiwi engage in luxury property window-shopping on Trade Me. Data shows searches for homes over $10 million surge by over 40%, with page views jumping 50%.
This "dream-browsing" becomes active shortlisting, as watchlist adds for these premium properties skyrocket by over 200%. Search behaviour also pivots from practical terms to luxury amenities like "waterfront" and "sea view," showing a clear shift from budget realities to aspirational living.
Ditching the budget: The $10m+ club explodes
A coastal masterpiece? It pays to dream big
The great Kiwi manifestation
Beyond the bedrooms: The luxury keyword surge
An architectural tour de force with spectacular views to Lake Hayes and The Remarkables, why not?
Author
Discover More
The letter that helped this couple buy on the street where she grew up
A letter to the sellers helped Hannah and Jamie buy a four-bedroom Tawa home on the street where Hannah grew up.
Tawa’s village vibe keeps Wellington families coming back
Great schools, a strong community and more house for your money: why Wellington families put down roots in Tawa.
Search
Other articles you might like
