Feature article
Is winter the secret season for savvy property moves?
Forget spring, new data from Trade Me Property suggests winter could be the unsung hero for Kiwi buyers and sellers.
Last updated: 29 July 2025
AI summary
New Trade Me data reveals winter as a savvy season for property moves. A key mismatch exists: while few homeowners list, 44% of buyers are actively looking, creating a prime opportunity.
Sellers benefit from:
- Less competition
- More serious, engaged buyers
Buyers also face less competition and may find better deals. It’s an ideal time to assess a home’s performance in colder weather, offering valuable insight before you commit to making a purchase.
The winter disconnect: Buyers ready, sellers hesitant
Why winter works for sellers
The buyer's edge in winter
Current market snapshot: Prices and trends
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