Feature article
Why Dream Scrolling Homes is Beating Dating Apps
A recent survey shows 95% of Kiwi aspire to own a home, with many indulging in 'dream scrolling'.
14 January 2025
AI summary
A recent Trade Me Property survey reveals 'dream scrolling' is a popular Kiwi pastime, with 55% preferring it to dating apps. Despite 95% aspiring to homeownership, many browse listings for fun.
59% of Kiwis 'dream scroll' homes they can't afford, a figure that jumps to 75% for ages 18-34. Key motivations include setting goals, finding inspiration, and simple curiosity. Many also admit to being 'nosy', checking the homes of friends and neighbours online.
The Dream of Home Ownership
Obsessed with Property
The Rise of 'Dream Scrolling'
Where We Dream Scroll
Being Nosy: It's a Thing
The Generational Divide
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