Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.
AI summary
Based on CoreLogic data, First Home Buyers (FHBs) dominated the 2024 property market, reaching a record 26.1% share. They benefited from KiwiSaver, low-deposit lending, and a softer market. In contrast, relocating owner-occupiers and investors were less active due to low confidence and high mortgage rates.
Looking ahead to 2025, overall sales are expected to rise. Investors and movers are predicted to return as conditions improve, potentially lowering the FHB market share even if their total purchase numbers increase.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
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