Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.
AI summary
CoreLogic data reveals First Home Buyers (FHBs) dominated 2024, reaching a record 26.1% market share. They benefited from:
- KiwiSaver for deposits
- Low-deposit lending
- A softer market
In contrast, relocators and investors were less active due to low confidence and high mortgage rates.
For 2025, overall sales are expected to rise. While investors and movers are predicted to return, potentially lowering the FHB market *share*, the total number of FHB purchases may still increase.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
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