Feature article
What’s going on for each buyer group at present?
First home buyers, relocators and investors.
AI summary
In 2024, First Home Buyers (FHBs) achieved a record 26.1% market share, benefiting from KiwiSaver, low-deposit lending, and a softer market. In contrast, Relocators and mortgaged Investors were less active due to lower confidence and high mortgage rates.
For 2025, overall sales are expected to rise. Lower mortgage rates will likely encourage more activity from Investors and Relocators, potentially reducing the market share for FHBs even if their total number of purchases increases.
Reflecting on 2024
First Home Buyers
Relocators
Multiple property owners
Looking ahead to 2025
Author
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