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Play it safe: A seller’s guide to toy safety
If you’re selling toys, it's your responsibility to make sure they're safe and meet New Zealand's legal requirements
By Trust & Safety team 8 September 2025The rules of play: The mandatory safety standard
What are the rules?
What toys are covered by the rules?
Who needs to comply?
How the standard is enforced
Key safety checks
Tips for sellers
Concerned something is unsafe?
If you're worried something isn't meeting safety standards, report the listing to notify our team.
Find out how 
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