Careers advice

Want to Be a Virtual Assistant in NZ? How to get hired

Virtual assistant jobs are a great way to get started as a remote worker - find out how to enter the industry

Last updated: 13 May 2025


Keen on a remote role that enables you work from anywhere with a decent internet connection? A Virtual Assistant (VA) job could be just what you’re looking for.

More and more Kiwi businesses, especially startups and small teams, are turning to VAs to handle admin, customer service, social media, and more. For job hunters who want flexibility and a foot in the digital door, this is a great way to get started.

Here’s what you need to know to get hired as a virtual assistant in New Zealand.

So, what does a virtual assistant do?

Virtual assistants work behind-the-scenes to keep things running smoothly. Depending on the client or employer you might be:

  • Managing calendars and booking meetings

  • Answering emails or phone calls

  • Running social media accounts

  • Doing bookkeeping or basic accounts

  • Helping with customer service

  • Writing blogs or editing content

There is always some admin work involved, but you may also get the chance to dip your toes into other parts of the business and get a sense of what you enjoy (and what you’re good at). 

Want to work in your trackpants? This could be the job for you.

How to become a VA in NZ

You don’t need a fancy qualification to get started, just the right skills, the right setup, and a little hustle.

Check your skills

Great VAs are organised, detail-focused, and excellent communicators. If you’ve worked in admin, customer service, or marketing, you’re already halfway there.

Set up your workspace 

  • A decent laptop or desktop

  • Reliable, fast internet

  • A quiet place to work

  • Headphones and a webcam (optional but helpful)

Build a basic portfolio

Show off what you can do—even if it’s mock work. Think:

  • Sample social media posts

  • Email templates

  • Task lists or calendar setups

  • Any past admin or freelance experience

Get listed where the jobs are

Start with platforms like Trade Me Jobs (search “virtual assistant”), and check out freelance websites like Upwork, Unicorn Factory or Fiverr. LinkedIn and local business groups are also great places to network.

Start promoting yourself

Use social media to share your services. Join VA Facebook groups, get chatting in forums, and don’t underestimate the power of word-of-mouth, especially in your local area.

Find your niche

Want to stand out? Specialise in a particular industry (like property or wellness) or offer specific skills like bookkeeping, email marketing, or SEO.

VAs handle a wide variety of takss.

How much can you earn?

Your pay will depend on your experience, the services you offer, and whether you’re freelancing or working through an agency.

  • Entry-level VAs: $20 to $30/hour

  • Experienced VAs: $35 to$50/hour

  • Specialists (think SEO, bookkeeping): $60+/hour

  • Full-time VAs: Between $40K and $80K per year

Some clients pay hourly, others by project, so you’ve got options when it comes to how you work.

Perks of the job

There’s a reason VA jobs are in demand:

  • Work from home (or anywhere, really)

  • Flexible hours

  • Choose who you work with

  • Learn new skills while on the job

VA jobs can be ideal if you’re juggling other responsibilities, looking for side income, or just want to break free from the 9-5. They’re often great for primary child carers who want to earn an income, while looking after their little ones. 

Virtual assistant roles are a smart entry point into remote work in New Zealand. Whether you’re after full-time flexibility or a side hustle you can grow, the demand is there—and so is the opportunity.

Be sure to make a Job Profile to apply for jobs in just a few easy clicks. Better yet, ensure your Profile is Gold Tier to get top job recommendations straight to your inbox and even stand out to potential employers scanning the Trade Me Jobs Profiles database for top candidates to fill their role.

Author

Ben Tutty
Ben Tutty

Ben Tutty is a regular contributor for Trade Me and he's also contributed to Stuff and the Informed Investor. He's got 10+ years experience as both a journalist and website copywriter, specialising in real estate, finance and tourism. Ben lives in Wānaka with his partner and his best mate (Finnegan the whippet).