Shift Into Action: Consumer Insights Report
We surveyed Kiwi car buyers to uncover their preferences. Exploring key aspects of today’s car-buying journey.
Exclusive insights into the modern car buyer
This comprehensive series will include five distinct volumes, each shedding light on different aspects of the current car buyer journey.
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Better understand your customers
Here are a few key insights taken directly from the reports.
Ready to Purchase
64% of buyers plan to make a purchase within the next three months.
Trust Drives Choice
Trust in the specific brand of the vehicle was the most critical factor, influencing 67% of buyers.
Strict Budget Focus
59% operate within a strict budget, showing a clear need to stay within their financial constraints.
For a complete analysis of buyer behaviour, explore the full Trade Me Motors Consumer Insights Reports
Volume 1:
Buyer Mindset
Understanding who buyers are, what drives their decisions, and what they value most.
Download Volume 1 
Volume 2:
Research and Enquiry
Exploring how buyers search and communicate, and interact with dealers.
Download Volume 2 .png)
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Volume 4: Purchase and Fulfilment
The crucial purchase and fulfilment stage of the buyer journey.
Download Volume 4 .png)
Volume 5: Post-purchase
Reviewing buyer experiences, challenges, and areas for improvement for car dealers.
Download Volume 5 
