Property Product and Feature Updates

Last updated: 7 April 2025

Keeping you up-to-date with the latest product and feature releases on Trade Me Property.

What's new in 2025

You can now add an Instagram link to your Agent Profile, and we've improved some search refinements on site! Stay tuned for the new and improved Marketing Report and 'Search View' metrics that are being released soon.

Email enquiry subject line changes

The email enquiry subject line has been updated to make it easier for you to organise and identify enquiries about a specific property.

The subject line now includes: Enquiry | [Listing street address] | [Enquirer first + last name] | Trade Me Property.

Please note, if you have any email forwarding rules set up to organise the enquiry sent from Trade Me Property, you may now need to update these to look for this new subject line format.

Property Files

We've recently completed tests to boost listing engagement, and you might have seen the below widget on your listings. The results are in and listings featuring property file links saw a significant 55% jump in email inquiries.*

We're looking into expanding this functionality, including potential integration with CRM systems. To discover more about Property Files and how to activate them on your listings, please reach out to your Account Manager.

*When comparing listings with and without example property files on web in January 2025

Search refinement improvements

  • Buyers no longer need to scroll back to the top of the page to fine tune their search*
  • To help buyers on their journey to find the perfect property for their needs, they can now add the sales method that suits their situation to their search refinement.

*Available on web only

Add Instagram to your Agent Profile

You can now include an Instagram link on your Agent Profile! Log in to OneHub and select Edit profile > Contact details to add the link.

New Trade Me Property app for Android

The new Android app is here with a fresh new look and improved features! Users can now enjoy smoother browsing, personalised alerts and easily track sold prices.

December 2024

Fairer marketing rates are here with Platinum Assist, Premium Agent Starter is now complimentary on a Gold Partnership and the Trade Me Property app has a fresh new look on iOS!

Unlock fairer marketing rates with Platinum Assist

Exclusive to Platinum Partners

We know your portfolio includes a diverse range of properties - one size doesn’t fit all. So, our new pricing structure will reduce marketing rates for properties with an Expected Sale Price at or below the Platinum Assist threshold for your office’s zone.

Premium Agent Starter complimentary on a Gold Partnership

Premium Agent Starter is now complimentary for agents who belong to a Gold Partner office, giving you recognition for your sales and the opportunity to receive appraisal requests via homes.co.nz.

New Trade Me Property app for iOS

The Trade Me Property app just got a fresh new look on iOS! We've completely revamped the design and features to make the property search smoother and more enjoyable. Users can now browse listings, keep track of new properties that match their saved searches, stay on top of sold prices, and find their dream home with ease!

November 2024

You can now view 2025 rate cards with ease, plus our latest package enhancements will help you get more reach and exposure!

2025 Rate cards are now available in OneHub

Our 2025 pricing has been released and you can now easily view your rates at any time via your OneHub account.

Package enhancements

We’ve made package enhancements to help you get more reach and exposure, the below features will now be supported on-site until sold**

Platinum

  • Weekly rotations to the top of search until sold^
  • Appears in the search carousel until sold
  • Features on Trade Me Property & Homes.co.nz homepages until sold

Gold

  • Weekly rotations to the top of search until sold^^
  • Appears in the search carousel until sold

Silver

  • Fortnightly rotations to the top of search until sold^^^

** Up to 5 years
^Only applicable when a search is sorted by 'Featured first' above Gold & Silver listings
^^Only applicable when a search is sorted by 'Featured first' above Silver & below Platinum listings
^^^Only applicable when a search is sorted by 'Featured first' below Platinum & Gold listings

October 2024

We heard you - longer listing descriptions are here!

Longer Listing Descriptions

You told us that the 2048 character limit was making it tough to showcase all the amazing features of your properties. So, we're excited to announce that we're now allowing listing descriptions up to 5200 characters long, enabling you to tell the whole story and capture the hearts of potential buyers.

September 2024

We have some exciting releases this month, starting with the new Plus Badge and the release of the Trade Me Sold Experience!

The Plus Badge

Exclusive to Platinum Partners.

Show potential sellers the exclusive benefits of listing their property with you, a Premium Plus agent. The Plus Badge appears on your profile and listings across Trade Me Property.

Trade Me Sold Experience

Exclusive to Platinum Partners.

Get in front of curious homeowners and potential sellers with a virtual 'sold' sign for every property you've sold in NZ.

OneHub Navigation Change

We've updated the OneHub navigation sidebar to make it easier for you to find what you need, and to make room for even more helpful reports in the future.

OneHub Partner Reporting: A fresh look

We’ve given all of our OneHub Partner reports a visual refresh to improve readability and create a more consistent experience.

The Watchlist Interest Report now displays the top six properties, giving you a broader view of your listings competition.

The latest in Audience features

Sold Search
We’re excited to roll out our new Sold Data feature, designed to give our users a clearer view of the property market. Whether they are buying, selling, or just curious about what’s happening in their neighbourhood, this tool puts valuable information right at their fingertips.

August 2024

This month, we’re stoked to let you know that weekly marketing reporting is now delivered straight to your inbox! Plus, we’ve increased the limit for testimonials on your agent profile and product pricing is now available online.

Testimonial limit increase

We've removed the cap on testimonials meaning you can now add more then five testimonials to your agent profile. Adding testimonials to your profile helps you to get more exposure and build more trust with potential buyers and sellers as people are more likely to trust the opinions of others.

Weekly marketing reporting - delivered straight to your inbox!

Gain insights into the districts and regions your buyers and renters are coming from. Our most comprehensive listing performance reporting is now sent directly to your inbox.

What do the metrics we use on our listing reports mean? We've put together this guide to help you understand the different terminologies used at Trade Me Property, and across the industry.

Product Pricing is now online

You can now view a full schedule of our 2024 rate cards here.

With product pricing online, you will be able to view the most up-to-date version at any time. Our Residential for Sale and New Homes products are priced based on your location. You can find what zone you're in by referencing the zone map.

July 2024

We’re excited to introduce enhanced seller connections through the advanced appraisal form, real-time notifications to instantly alert buyers to your listings and more!

Premium Agent Plus Enhancements

Exclusive to Platinum Partners.

Did you know, appraisal requests have increased by 186%*! Meaning we're driving more potential sellers to connect with you. We've rolled out new features (including an advanced appraisal request form) for you to get more listings, and build more trust.

How do sellers find me?

  • A range of new onsite prompts
  • Any appraisal originating from your listings and profile will be sent exclusively to you.
  • When a homeowner discovers the appraisal form in a location outside of a specific listing page (e.g. The homepage of the Trade Me app), you will be recommended alongside other Premium Plus agents.

Learn more about Premium Agent Plus.

* Trade Me Property site data, appraisal requests, Jan - May 2024 vs Jan - May 2023

Watchlist Interest Report

Exclusive to Partners.

See what properties are competing for your buyer's attention.

The new OneHub Watchlist Interest Report helps you identify the top five properties capturing your audience's attention, aiding in setting vendor expectations and refining your marketing strategy.

Login to OneHub to explore the report.

The latest in Audience features

Favourites notifications
Property buyers can now choose to receive real-time notifications in the Trade Me App whenever a new listing matches their saved search, ensuring your listings are immediately seen by potential buyers!

New look App & experiences
The Trade Me App is getting a fresh new homepage, exposing buyers, sellers and homeowners to a world-class app experience. We've also released the 'sold search experience' - the ability to search sold properties easily via the app, users can toggle between all off-market, recently sold, or search by address or suburb.

Coming soon

Keep an eye on your inbox, we'll be letting you know about these releases when they land.

Introducing customisable package collateral

We’re creatinWe’re creating dynamic Platinum, Gold, and Silver Package collateral that will make it easier for you to present rates and marketing recommendations to your clients.

Search Views

The new Search View metric is the count of times your listing has been seen in search results, visible in your marketing reports from 9th April 2025. To help you better understand your listing performance, you'll now see Search Views combined with the existing Listing Views to provide a detailed overview of your listing exposure as 'Total Views'.

Improved Marketing Report

With the addition of Search Views to your listing metrics, the Marketing Report is also being refreshed for improved readability.

Let us know your thoughts

If you have feedback or ideas about how we can improve our products, please fill out this form to let us know.