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'Mum and dad' investors are back in the property market

A key buyer group has been making a noticeable comeback.

Kelvin Davidson
Last updated: 13 October 2025 | 4 min read
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AI summary

'Mum and Dad' investors are returning to the NZ property market, with their purchase share rising from 21% to nearly 25%. This comeback is driven by smaller investors expanding small portfolios, often favouring new-builds due to lending rule exemptions.

They are finding value in the current market, with strong activity in Hamilton, Christchurch, and Auckland. Key drivers for this trend include:

- Lower interest rates

- Reinstatement of mortgage interest deductibility

This investor presence is expected to remain solid.

The data shows a clear return

Who are they and what are they buying?

What’s driving the comeback?

Author

Kelvin Davidson Kelvin Davidson
Chief Property Economist, Cotality