Insights & tips

Insights, tips and guides to help drive profit and impact your bottom line.

Insight Edge

Sharing key insights to help improve dealership performance and inform smarter decision-making.

Trade Me tools | 10 min read
Driver's Seat: Market Insights Report

We want to help you discover the top vehicles in demand each month

Trade Me tools | 20 min read
Shift Into Action: Consumer Insights Report

This comprehensive series sheds light on different aspects of the current car buyer journey.

6 January 2025

Feature article | 5 min read
Improved Dealerbase Analytics

The new reports include an updated Dashboard offering better control over your data and enhancing decision making.

20 January 2025

Sourcing & pricing

Find the most relevant vehicles at the best margin.

Advertisers advice | 3 min read
What are car shoppers buying?

Take the guesswork out of buying stock

Advertisers advice | 2 min read
3 golden rules for discount pricing

Discount pricing is a great way to clearly advertise price reductions on your vehicles.

Vehicle presentation

Give yourself the best chance with the best presentation.

Trade Me tools | 1 min read
Vehicle presentation

Helpful guides on how to make sure your listings are presented well on Trade Me Motors.

Advertisers advice | 2 min read
Download: Guide to great photography

Images sell. We've popped together a list of shots you should consider to maximise your listing performance.

Advertisers advice | 4 min read
Download: Guide to listing image rules

We’ve popped together a summary of the rules you have to follow when uploading images to your Trade Me Motors listings

Dealership branding

Build trust to compete on more than price.

Advertisers advice | 1 min read
Dealership branding

Helpful guides on how to make sure your brand is presented well on Trade Me Motors.

Advertisers advice | 4 min read
How to optimise your Micro-Site and Premium Listing page

A helpful guide to your micro-site and premium listing page

Feature article | 2 min read
Grow your business with video marketing

Some ideas to get you started.

Stock advertising

Get your vehicles in front of the right buyers first.

Advertisers advice | 1 min read
Stock advertising

Helpful guides on how to optimise your listings on Trade Me Motors.

Feature article | 3 min read
You can't sell a secret

It’s best to be (page) number one - the link between the way consumers search on Google and Trade Me.

Advertisers advice | 3 min read
Selling exotic vehicles

Listing an uncommon vehicle needs a little more preparation than your more standard makes and models.

Sales & upsell

Convert browsers to buyers to close deals faster.

Advertisers advice | 2 min read
Sales & upsell

Helpful guides on how to use tools like Finance Calculator, Drive Chat integration, auto response and more.

Advertisers advice | 2 min read
Seal the deal with Vehicle Finance

Stay on top of your game by offering vehicle finance to your customers.

Advertisers advice | 2 min read
8 tips for converting online car enquiries

Our top suggestions for making the most of your lead enquiries to accelerate sales.