Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A strong property marketing strategy is crucial for effectively selling your home in New Zealand. This involves identifying your target audience, using high-quality visuals like professional photos, and leveraging both online channels like Trade Me Property and offline methods like open homes.

If using an agent, discuss their marketing plan and costs upfront, as you will likely pay for advertising. When selling privately, you manage the campaign yourself, making it vital that all advertising is factually accurate.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer