Selling guide

Devising your property marketing strategy: an overview

What this means, and what you need to do.

Al Hall
Last updated: 8 November 2024 | 4 min read
AI

AI summary

A strong property marketing strategy is essential for selling your home in New Zealand. This plan should identify your target audience and showcase your property's best features using high-quality visuals and a mix of online and offline channels.

If using an agent, discuss their marketing plan and costs upfront. When selling privately, you execute the campaign yourself, making professional photos and listings on sites like Trade Me Property essential. Regardless of your method, open homes are crucial for success.

What is a property marketing strategy?

Professional looking photos and videos are crucial to selling a property.

If you're selling through an agent, you should talk to several about their ideas for potential marketing strategies.

Marketing your home when selling with an agent

Marketing your home when selling privately

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Author

Al Hall Al Hall
Content Writer