Feature article
How to revive a property that didn’t sell first time around
Tips and tricks from expert agent trainer Josh Phegan.
AI summary
Re-listing a property that didn't sell requires a fresh strategy, realistic pricing, and a skilled agent. Expert Josh Phegan advises a new campaign should use new photos and videos to highlight seasonal features and consider cosmetic updates like styling or painting.
A great agent will also:
- Use active buyer matching from their database
- Provide quotes for any known defects
- Communicate clearly to build trust
This proactive approach, combining refreshed presentation with strategic outreach, can lead to a successful sale.
How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?
What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?
Is there any extra documentation the seller and agent should provide to buyers the second time round?
If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?
Authors
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