Feature article

How to revive a property that didn’t sell first time around

Tips and tricks from expert agent trainer Josh Phegan.

Gill South
Last updated: 7 October 2024 | 5 min read
AI

AI summary

Relisting a property that didn't sell requires a fresh strategy, advises expert Josh Phegan. A great agent is key, creating a new narrative and using recent sales data to justify the price and reassure buyers.

Key actions include:

- Refreshing the campaign with new photos and videos.

- Considering cosmetic updates like styling or painting.

- Proactively finding buyers from other campaigns.

- Providing professional quotes for any known issues.

A strong plan and clear communication build confidence for a successful sale.

How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?

What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?

Is there any extra documentation the seller and agent should provide to buyers the second time round?

If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?

Authors

Gill South Gill South
Business and property journalist

Josh Phegan Josh Phegan
Real Estate Speaker, Trainer & Coach