Feature article
How to revive a property that didn’t sell first time around
Tips and tricks from expert agent trainer Josh Phegan.
AI summary
Re-listing a property that didn't sell requires a fresh strategy. Agent trainer Josh Phegan advises choosing a great agent with a clear plan who can build trust through strong communication and set a realistic price.
A refreshed campaign should include new photos and videos, highlighting seasonal features. Consider cosmetic updates like styling or painting. A good agent will also use proactive buyer matching from other campaigns, not just rely on the new listing, to create competition and secure a successful sale.
How can agents help sellers tell the story about a house that didn’t sell previously, and reassure buyers that there’s nothing wrong with it?
What can an agent do to help sellers refresh and change the look of a home that’s been on the market before?
Is there any extra documentation the seller and agent should provide to buyers the second time round?
If you’ve changed agents to sell the home this time around, how can you expect them to put their own stamp on the house sale?
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